The Music Project
We expose our design process with an unexpected network of designers led by Todd Bracher to produce The Music Project.
The Music Project
Designer Todd Bracher views music as a primitive art form that crosses cultures and breaks barriers. His collaboration with Shaw Contract Group is a visual interpretation of this universal language, a harmony of sound, design and science. And even the absence of noise is seen loud and clear.
DESIGN IS SOUND.
Stop collaborate and listen (to the music)
For Todd Bracher, the challenge of design, the aspect that makes it truly interesting and valuable, is encapsulated in collaboration. “The most interesting part for me, the reason I collaborate so often, is to learn.
“If I’m not collaborating, I’m not learning. Only feeding myself is not the best way to be creatively inspired.”
Bracher, a furniture and object designer, has spent his entire professional career in Europe working with brands like Cappellini and Fritz Hansen. Despite his success to date, don’t expect Bracher to revisit his previous projects any time soon.
“After I’ve done several pieces of furniture, I’m less interested in answering a call to create another iteration of something I’ve already done. I’m more interested in something that I don’t know anything about.
“When Shaw Contract Group called about working together on a carpet collection, I had no idea what to say, other than ‘yes!’, ” says Bracher. “I didn’t know anything about flooring going into the project, so this was a fresh opportunity, a chance to see a product with new eyes and to think about something that I’ve never considered.”